Story
My Story
The inception of this dream dates back almost a decade. I’ve always been drawn to art, which gradually became an integral part of my identity and means of self-expression. The starting point has always been my mom, she ensured my outfits were distinctive, instilling confidence and sparking my love for fashion. I firmly believe that comfortable clothing boosts confidence, self-esteem, and reflects personal style. In my brand, I strive to embody these principles through the choice of colors, silhouettes, art, and fabrics.
Creating ensembles is my guilty pleasure—blending colors, crafting swatches, and immersing myself in the world of textiles and crafts. I find that experimenting with new concepts and incorporating them into my collections adds significant value to each garment.
I aim to weave my emotions, experiences, and observations into my collections, amalgamating them with contemporary silhouettes, crafts, and textiles. This brand reflects a deliberate approach, harmoniously blending traditional elements with a contemporary flair.
"Fashion, But Make It Slow."
Brand Story & Philosophy
Namita Dhoot, the brand is born with the philosophy of mindfulness which means being conscious and present throughout each step of the process to make our collection ethical. It is a pret label for men and women , which thrives to create clothing that focuses on amalgamating comfort, textile and artwork to create timeless and exclusive pieces that will be cherished over time.
Our process also explores the articulation of nowness with contemporary silhouettes and durable fabric choices.We believe that comfort comes from within and it’s necessary that the garments make you feel good in order to make you look good. That’s why we prioritise ethical and slow practices throughout our entire production process.
As an ethical & slow fashion brand each garment is handcrafted meticulously in small batches with delicate details, breathable fabrics and love. We are keen on creating ensembles that are comfortable, affordable and contemporary.Our clothes represent a sense of comfort, leisure, versatility and our modern take on textile crafts.
Homegrown | Contemporary | Bespoke
Vision
The brand aspires to become a pret fashion house catering comfort to each gender and body type. The vision of our fashion brand extends beyond creating exclusive clothing but also creating a better clothing experience where customers can not only shop our collections but also engage with our brand story and values.
We envision a future where our brand becomes a symbol of quality, style, and purpose, inspiring our customers to make conscious choices and express their individuality.
Homegrown | Contemporary | Bespoke
